Can Branding & Labeling
Programs Used :
Adobe Illustrator
Adobe Dimensions
Date:
Fall 2025
Client :
School Project
The objective of this project was to create an original packaging design and cohesive brand identity that resonates with a teen audience by incorporating pop culture influences. The design aims to engage both teens and their parents through visually appealing, clear, and bilingual communication while establishing a strong, marketable brand presence. Additionally, the packaging is intended to be print-ready with accurate die-line specifications and realistic proportions, ensuring it is professional and retail-ready.
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Research
To prepare for the design, I:
Watched the movie, trailers and studied previous posters made
Identified key concepts: redemption, chosen family, emotional healing, connection, acceptance
Brainstormed emotions and visuals tied to these themes
Sketched layout ideas before committing to a final concept
Composition
Scene: Two characters sharing a swing — neutral, intimate, symbolic of connection
Minimal detail: Focus on silhouettes and body language instead of facial features
Centered composition: Reinforces unity and emotional balance
Empty space around subjects: Reflects solitude, reflection, and personal growth
Typography
Bold sans-serif (Title: PALMER)
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Strong, grounded, and no-nonsense
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Reflects Palmer’s hardened exterior and personal journey
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Handwritten style (Tagline)
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Soft, personal, emotional
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Represents vulnerability, connection, and chosen family
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Typography hierarchy ensures the viewer reads:
TITLE → image → tagline → credits
Colour Scheme
A soft, natural palette was chosen intentionally:
Muted greens: symbolize growth, healing, and hope
Warm neutrals: evoke grounded, real-world storytelling
Low contrast background: keeps attention on the characters
The palette maintains the emotional warmth of the film while aligning with a clean, modern minimalist aesthetic.